Apple has maintained its position as the most valuable brand in the world, according to the latest ranking of best global brands for 2016 and published by Interbrand Ainterbrand company specialized in the areas of consulting and strategy, analysis and evaluation of brands.
While Google Inc. came in second place in terms of the best brands in 2016, it has maintained giants Apple and Google on Tsdarham first rank and the second in the past four years.
Apple rose Trading Company brand value by 5 percent from last year, to reach $ 178 billion, while Google Trading Company brand value increased by 11 percent from last year, to $ 133 billion, according to the report.
Microsoft Corp. has placed fourth, followed by the company "IBM" in the IBM sixth place, and Samsung in seventh place and the company Amazon in the eighth.
Facebook topped the list in terms of the speed of growth of the brand as the fastest growing company with a growth of 48 percent, and dissolved Amazon left behind by an annual growth rate of 33 percent, followed by Adobe with a growth of 21 percent.
Astkhozt and technology companies and auto manufacturers this year to 29 centers out of 100 centers within the annual ranking of the list for 2016.
The working report on the classification of brands on the basis of their financial performance and its impact on customers and their ability to set prices and to increase the company's sales.
He noted Jez Frampton, CEO of Interbrand on a global level, "Apple and Google are companies brands are considered the most valuable because of the strong financial resources and strength compared to competitors
While Google Inc. came in second place in terms of the best brands in 2016, it has maintained giants Apple and Google on Tsdarham first rank and the second in the past four years.
Apple rose Trading Company brand value by 5 percent from last year, to reach $ 178 billion, while Google Trading Company brand value increased by 11 percent from last year, to $ 133 billion, according to the report.
Microsoft Corp. has placed fourth, followed by the company "IBM" in the IBM sixth place, and Samsung in seventh place and the company Amazon in the eighth.
Facebook topped the list in terms of the speed of growth of the brand as the fastest growing company with a growth of 48 percent, and dissolved Amazon left behind by an annual growth rate of 33 percent, followed by Adobe with a growth of 21 percent.
Astkhozt and technology companies and auto manufacturers this year to 29 centers out of 100 centers within the annual ranking of the list for 2016.
The working report on the classification of brands on the basis of their financial performance and its impact on customers and their ability to set prices and to increase the company's sales.
He noted Jez Frampton, CEO of Interbrand on a global level, "Apple and Google are companies brands are considered the most valuable because of the strong financial resources and strength compared to competitors
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