A new brand of Google phone is expected to make an appearance

Google is expected to announce the Google Pixel and Google Pixel XL, according to reports at VentureBeat and Android Police. This follows months of rumors about the phones. The devices are slated to be rolled out at a Google event on October 4.

Key to the phones is the ditching of the Google Nexus brand. That line of phones – currently represented by the Huawei Nexus 6P and LG Nexus 5X – tends to emphasize the phone manufacturer. Since 2010, when the Nexus brand debuted, Nexus phone manufactures have included Samsung, LG, HTC, and Motorola.

On the other hand, Pixel – at least to date – has been an exclusive Google brand. Examples include the Google Pixel C tablet and the Google Pixel Chromebook. It’s not clear what Google plans for the phones, however. HTC is reported to be the Pixel phone manufacturer. Google declined to comment when contacted by Foxnews.com.

“This doesn’t seem like a concerted move into the hardware space,” Tuong Nguyen, an analyst with market researcher Gartner, told FoxNews.com. “As in, I doubt Google is competing for hardware market share with the likes of Apple, Samsung, LG, Huawei,” he said.

“So the Pixel phones will likely continue to serve as a paradigm for OEMs [manufacturers],” he said. “As in, ‘this hardware and experience is how we [Google] think our Android OS is best represented.’”